By AIYA Marketing 06.11.2022
In order to stay ahead of the competitions, your business needs to be one step ahead. Having a website for your restaurant is one of the many strategies to promote your business and capture potential customers.
According to a recent study, roughly 80% of people search for restaurants online using their smartphones. This means that building your business's online presence is the key to driving more traffic to your door.
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Surprisingly, only half of small businesses have website while about 36% use a business website to communicate news with customers. Many of the businesses that don't have websites try to advertise their products and services on social media platforms like Facebook, Instagram and Twitter. However, social media pages obviously do not have the same influence as what you can get from a dedicated website.
Why Should Your Restaurant Have a Website?
A website can portray the image of your business, giving your customers an idea of the atmosphere and offer before even stepping a foot inside. Restaurant owners need to understand the competitive advantage of restaurant websites; and how they can benefit from building awareness, creating credibility, and boosting revenues.
Generate Awareness:
When potential customers are conducting research for a particular restaurant, the website is the first place they would check into. A website lets people know who you are and gives potential customers a sense of your restaurant's atmosphere and all the crucial information, such as:
Your restaurant's location (address, map, and directions)
Items and prices on the current menu
Contact information, including phone, email, and social media
Specials or promotions
It is important that whenever customers are looking for your business online, they can find the information that they need quickly so they are less likely to become irritated and turn to your competitors instead. First impression is essential for any type of business. A smart, informative design will help you convey the professional and appealing image you want.
Improve Search Ranking:
When it comes to Google and other search engine rankings, social media pages do not play the same role as official websites do since they provide customers with reliable business information.
For example, If you are a Japanese restaurant in Missouri that does not have an official website, and you promote your business solely on Instagram and Facebook. Meanwhile, several of your competitors have websites that advertise their menus, daily specials, location, and hours.
When a potential customer searches for “Sushi in Missouri”, Google will present that person links to restaurant websites first. Your social media promotional post may be available, but they will have to scroll down the page to find the link. Obviously, your competitors will attract more customers since they get higher rankings.
Forbes shows that about 92% of users only look at the first page of search results. If your business does not show up on the first page, potential customers will never even know that your business even exists.
Maximize Online Marketing:
The potential customers you will find online are a much larger group than you'll ever be able to attract locally. By investing in online marketing, you can target more potential audiences quickly and effectively.
Since printed ads and marketing materials can be very expensive, it is wise to display marketing contents on your business website. Not only that it presents menus, business hours, and other crucial information to your customers, website provides the best platform to advertise as you can post offers and promotional content.
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Connect With Online Ordering:
The best way to run your restaurant business is to make sure customers have a variety of options to place takeout and delivery orders through your website, especially during the pandemic era. A website allows you to add different online features such as online reservations or online ordering. If your restaurant does not have its own website, you are turning away the opportunity for customers to order from your business.
Connecting your own online ordering system with a website can also save you from a dependency on third-party delivery services which often charge too much commission fee off business owners.
A restaurant website is the first step in providing the convenience of online ordering.
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A website for your restaurant is a valuable investment that can provide many advantages. If you don't yet have a website for your restaurant, you are not only driving away potential customers but also missing out on many effective tools to market your business.
Need a website to upscale your restaurant or online business? We're here to help you design a personalized website that integrates with Facebook and other social platforms. In this way, you are able to take online orders, market your business, and generate more revenues!
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