By AIYA Marketing 06.15.2022
Restaurant industry is being greatly influenced by the internet and technology improvements. With majority of people spending a significant portion of their time online, it provides a huge market potential for restaurants. In fact, the demand for online restaurant ordering continues to grow among restaurant consumers. According to Statista, revenue in the online food ordering segment is projected to reach $343.80 billion in 2022; Revenue is expected to show an annual growth rate of 8.38%, resulting in a projected market volume of $474.30 billion by 2026.
As online ordering market is growing quickly, implementing an online ordering system—or optimizing the one your restaurant already has—will grow your sales. With AIYA Order , you can easily set up an online ordering page to accept orders, review order details, manage operations in your merchant account.
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To help you maximize profits with online ordering, here are some ways you can promote your online ordering page to both increase orders and build strong customer relationships.
1. Increase Online Presence
If your online ordering page is newly launched, the first step is to make sure your customers know about it and ultimately direct these customers from third-party ordering apps to your own ordering website.
Google, Facebook, Yelp, and other social media platforms are channels where customers check updates about your business, and also where potential customers seek for new local restaurants to try. By creating posts and announcing your online ordering page on these social media channels, more and more customers are able to see your ordering page and place order directly.
If you don't know where to start on social media marketing or how to manage your online reputation, AIYA Marketing is here to make it easy for you.
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2. Update Online Menu
When creating your online ordering menu, it should should be easy to locate, easy to read, include thorough descriptions and a complete listing of all of the items that you're offering. A descriptive and thorough menu makes it easier for your customers to see what you have to offer, which will certainly increase your revenue and make the entire ordering process more efficient.
While updating your online menu to be more descriptive and comprehensive, you should also give customers more up-selling and cross-selling options. Studies show that online ordering customers spend 18% more than customers placing phone orders. By enabling up-selling and cross-selling function on your ordering page, you will gain more opportunities to boost up sales volume.
3. Launch Loyalty Program
The primary motive behind a loyalty program is to retain customers by rewarding them for their repeat purchase behavior and encouraging them to keep coming back. As we all know, it is hard for any type of restaurant to keep customer retention; meanwhile, loyalty program can increase customer retention rates by 5% and increases profits by 25% to 95%.
Retained customers will bring more profit to your company for a reduced cost and help to boost sales and revenue. If you've decided to launch a loyalty program on your ordering page or website, make sure it's easy to sign up or you may risk annoying your customer rather than enticing them.
4. Combos and Family Meals
In the restaurant world, well-matched food combinations are always popular among customers. A burger with a milkshake, a croissant with a coffee...who would say no to these combos? It's the same with family meals.
Family meals are inclusive choice which makes decisions much easier for families. Therefore, you should great these great family meals for your customers, but only offer them on your own online platform. This way, customers know that they can save a lot more money by ordering from your website or app instead of ordering from a third-party food delivery app.
Online Ordering is the Future
Online ordering is growing in popularity. Restaurant owners should take advantage of it in any way they can. Online ordering provides you with the chance to own your relationships with customers and tailor your business to their needs. The restaurant business is evolving and online ordering is an effective tool to grab more sales and stay profitable.
Don't have online ordering for
your restaurant yet?
AIYA Order is here to help.